For those who do spend money online on digital media, most spend between $1 and $10 a month, with 68 percent spending less than $30 a month. (You can see the distribution of amount spend in the chart above). The two kinds of digital goods people are most willing to pay for by far are music and software. One third of respondents (33 percent) say they have paid for either digital music or software online. And 21 percent have paid for mobile apps. So if you combine mobile apps and other forms of software, that is the largest single category even accounting for overlap in the numbers. Paying for digital games comes in fourth at 19 percent.

What about digital newspapers or magazines behind paywalls or for sale for tablets like the iPad? A respectable 18 percent of respondents say they have paid for news or other reports online. That even beats out the 16 percent who have paid for movies or TV shows. Media companies will love that stat. And ebooks? Only 10 percent have bothered to pay for those.

Here is the full breakdown:

• 33% of internet users have paid for digital music online
• 33% have paid for software
• 21% have paid for apps for their cell phones or tablet computers
• 19% have paid for digital games
• 18% have paid for digital newspaper, magazine, or journal articles or reports
• 16% have paid for videos, movies, or TV shows
• 15% have paid for ringtones
• 12% have paid for digital photos
• 11% have paid for members-only premium content from a website that has other free material on it
• 10% have paid for e-books
• 7% have paid for podcasts
• 5% have paid for tools or materials to use in video or computer games
• 5% have paid for “cheats or codes” to help them in video games
• 5% have paid to access particular websites such as online dating sites or services
• 2% have paid for adult content

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Authors: Erick Schonfeld

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