Intel, which powers 9 out 10 of the servers for cloud today, will be a technical advisor and non voting member in the alliance. The companies involved are cross-vertical including Lockheed Martin, Marriott International, BMW and JP Morgan Chase, joining together with Intel towards the ultimate endgoal of simplified virtual computing. While Google, Amazon Yahoo are missing from the list, Intel commented that membership is still open, “There’s a lot of people still in the pipeline. We’re adding people by the minute.”

Grappling with the fact that there will be another one billion people and another 15 billion devices on the Internet in 2015, the Cloud 2015 vision to simplify virtual computing is three pronged: Federated (so clients can better and more securely share data), automated (more efficiency in moving data), and “client-aware” (a cloud API that is device aware, taking into account whether a user is on a phone or a laptop). Intel executives emphasized that communication between the players will be key in achieving the initiative’s goals of decreased IT spending and increased effiency.

“The Open Center Alliance is way to create and unify the voice of cloud consumers and cloud users, using usage models as a way to specify requirements. We’ve never seen this approach before.” said Intel representative Billy Cox.

From the hardware side, Intel also announced an expansion of its Cloud Builders program, which allows companies like Citrix, Dell, HP, IBM, Microsoft, NetApp and VMware to provide solutions for many of the issues brought up by the alliance and the usage model roadmap.

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Authors: Alexia Tsotsis

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