Steve Jobs recently unveiled a minor upgrade to iTunes at WWDC 2011; iTunes 10.3. The release, which is currently in beta form, will allow users to take advantage of iCloud, which will become available in the fall as well as “iTunes in the Cloud,” a feature that is available starting today. iTunes in the Cloud will allow users to have all their purchased content including songs, apps, books, and more synced across up to 10 devices of their own, including both Mac and Windows computers, and all iOS devices with firmware iOS 4.3.3 or higher. Users will also be able to download any of their previous purchases for free since all the download history is constantly synced as well. As mentioned before, the music that hasn’t been purchased from iTunes can also be converted into higher quality via iTunes Match. For $24.99 a year (in the United States), users will be able to convert their songs into 256 kbps AAC DRM-free audio files at no extra cost. iTunes in the Cloud is part of a broader offering named iCloud. The new internet service will be replacing MobileMe will allow real-time syncing of files between devices, as well as streaming pictures and even share changes to documents on the fly. At WWDC today, Steve Jobs pointed out the need for the technology to everyone by stating the following: Today it is a real hassle and very frustrating to keep all your information and content up-to-date across all your devices, [...] iCloud keeps your important information and content up to date across all your devices. All of this happens automatically and wirelessly, and because it’s integrated into our apps you don’t even need to think about it—it all just works. Aside from the additional cloud offerings, the new version of iTunes, version 10.3, is expected to be identical to the current version of iTunes, iTunes 10.2.2. There is no word on international pricing for iTunes Match just yet although the fees should be similar to that of the service in the US. The Worldwide Developer Conference, Apple’s annual developer conference, kicked off just recently. In addition to iCloud, other long-rumored innovations were also unveiled, such as iOS 5 and Mac OS X Lion (Apple’s next generation operating system). The conference is set to continue for the remainder of the week, with sessions especially targeted at developers on how to take advantage of the new technologies. Download iTunes 10.3 for Windows and Mac: Stay tuned for more tech news and info on this topic by following us on Facebook, Twitter, and/or subscribing to our RSS feed. Authors: