LoopNet in a press release states that the newly acquired flagship website of the company, LandsofAmerica.com, generated almost 600,000 unique visitors to its websites in August 2010, about a quarter of LoopNet’s overall website traffic of approximately two million unique monthly visitors.
In addition, LandsofAmerica.com substantially expands LoopNet’s overall share of active land-for-sale listings. Combined, LoopNet-owned websites now feature more than 200,000 active land listings for sale across its properties.
LoopNet does not currently expect the acquisition to have a material impact on its 2010 financial results.
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Authors: Robin Wauters