track RSVPs. The platform also provides tools that let you find supplies, organize an after party and even set a date, via an algorithm that recommends the best date for your party. The site also allows you to set up gift registries, save-the-dates, message boards, integrate Google Maps’ to display the location, and share comments, photos, and videos. Basically, Punchbowl helps you plan and organize an event from start to finish.

Co-founder Matt Douglas says the rebrand was timed as the party planning season ramps up. Douglas says that October through January are the startup’s busiest months. And Punchbowl is announcing the addition of Michael Waxman-Lenz, the former General Manager of American Greetings, to the Punchbowl Board of Directors. Earlier this year, the startup added the former GM of Evite.com to its board as well.

Launched in 2007, Punchbowl has evolved steadily over the past two years. The site added birthday reminders, ecards, wedding planning tools, and also acquired a local business directory to boost vendor listings.

Earlier this year, Punchbowl signed a licensing agreement with Oriental Trading Company, and debuted a sleek invitation creator (which should be released to the public soon, says Douglas).

Competitors to Punchbowl include Socializr, Pingg, Someecards, Cocodot, and MySpace, Facebook and Evite.

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Authors: Leena Rao

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