From Wired How-To Wiki

Nobody watches bad video. Why should they when there are millions of great videos streaming on the web 24/7? Even your mother won’t watch bad video of your kids. She’ll say she watched it, but she’ll switch to Family Guy after 10 seconds—just like everyone else.

In just a couple of short years we’ve gone from “Cool—I can watch video on my iPhone!” to “Isn’t there anything good on?” If your video’s not good, it’s gone. And so is all your effort.

All this leads to...