Black November Is On: Wal-Mart Starts Offering Free Shipping

Thursday, 11 November 2010 17:34

Black November Is On: Wal-Mart Starts Offering Free Shipping

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Today Wal-Mart is offering free shipping with no minimum on walmart.com on around 60,000 items. The deal will run until December 20th and may continue until Christmas. This is, in short, an attempt to grab commerce through this lucrative month and into the next from other retailers like Amazon and Toys’r'Us.

The holidays are usually an extremely brisk time for online sales and retailers are hoping this year will be better than last. Most

retailers reported at least a 16% increase in sales last month, which bodes well for the rest of the season. Another interesting data point is the estimated Kinect sales numbers topping out at 425,000 since launch. This either suggests consumers aren’t ready to dance around in front of their TVs or, a more likely scenario, the Kinect will be the must-have item this season and parents are waiting before they buy.