
Catch Clipper hopes to encourage repeat visitors to a website by letting them save content to read later
As society adopts mobile devices further and our ADD increases, “read it later” has practically become a part of our modern lexicon. Instapaper made it famous, but there’s another app in town that wants in on the territory.
Catch Clipper lets readers digest information on their own time. It’s a button that administrators can embed on their websites, so that those using the Catch Notes app can copy an article’s text and, you guessed it, read it later. The article appears in a Catch Notes user’s “lifestream,” which is essentially a curated list of text, pictures, voice recordings and other information you’ve captured. That list can be accessed via browser, tablet, or smartphone through the Catch Notes app.
“The Catch Clipper enables your readers to grab and save articles to their private journals, increasing the shelf life of your content and bringing loyal readers back to your website,” Steve Brown, CEO of Catch.com, said in a statement.
There are already several well-established players in or entering the save-it-for-later space. iOS 5 is a big one: It has built-in “read it later” function, as well as photo and document sharing capabilities. After iOS 5 is released, startups like Dropbox and Instapaper may have a tough time competing. But for now, Instapaper continues to lead the way in the “read it later” space.
So what benefit does Catch Clipper offer over these other services?
Clipper “makes content available across all devices” like iOS 5, said Andreas Schobel, CTO of Catch.com, via email. “But it differs in the fact that it then lets users organize them into topical streams.” So not only can you access your article across all the mobile gadgets you own, you’ll view it in the context of your curated — or “topical” — stream, almost as a sort of digital bookmark for a certain place and time in your life.
Catch Notes is free to download on the Android Market for Android smartphones and tablets, as well as free in the App Store for iPhone and iPad. A Pro version is available for $5 per month (or at a discounted rate of $45 per year).
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