As I believe Descartes once said, “I think, therefore I think I’ll buy an iPad.” What he was really saying, when you get past all the intellectual mumbo-jumbo, is that what we perceive is far more important than reality. I, for example, perceive the McRib to be a valuable foodstuff and I hunt it down yearly when it is available. In reality it is poison.

To wit: Pipar Jaffery’s own Gene Munster