Mardi, 28 Septembre 2010 23:26
Our New Parent, AOL, Confirms Our Scoop On Them Buying Thing Labs
Well, this is kind of awkward.
A couple weeks ago, we reported that AOL was in the process of acquiring of Thing Labs, makers of Brizzly. Neither AOL or Thing Labs would comment at the time, but we had multiple good sources on the deal. Fast forward to today: AOL is finally confirming the deal — right after they just acquired us.
So yes, like we said, AOL is acquiring Thing Labs. Only now, it’s technically our parent company that is buying them. So congrats to us, I guess?!
Here’s the key blurb from the release:
The Brizzly team will play a key role in helping AOL provide consumers with the best possible venues to discover and share content with each other. Over time, AOL expects to integrate aspects of the Brizzly service into its popular Lifestream product, its social aggregator and publisher, and AIM, AOL’s flagship messaging platform. The Brizzly team will join AOL’s Consumer Applications Group, where Thing Labs Founder and Chief Executive Officer Jason Shellen and Christopher Wetherell, Vice President of Product and Engineering, will lead the AIM product suite, including Lifestream.
As we suspected, this is mainly a talent play. Shellen and Wetherell will be leading the important AIM product. But what we weren’t sure of is if Brizzly the product would live on. Apparently, it may — but perhaps only in spirit.
It sounds like AOL will integrate Brizzly features into their Lifestream product. Coincidentally (or maybe not) Brizzly just released some new features today.
CrunchBase InformationAOLThing LabsTechCrunchInformation provided by CrunchBase
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7Authors: MG Siegler
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