Glancing at my Twitter stream of an evening, I’ve been surprised at the number of Geeks watching The X-Factor TV show (in the UK) which is similar to American Idol . But then I guess it lends itself extremely well to witty asides on Twitter. This actually makes the show worth watching, much more for the social media discussions around it than the show itself. It’s like being at a football match where the crowd’s chants are more entertaining than the game. If there is a business model