While Facebook Connect will no longer help you find Zuckerberg there, if you do a simple name search, there he is. Well actually, there he is twice. Hmm. Which one to choose?

One has 46 followers, says he’s into “Dance, Hip-hop/Rap”, and has no picture. The other has 74 followers, doesn’t list musical preferences, but has a picture. So it’s gotta be the second one, right?

Nope. As tempting as it is to think that Zuckerberg actually filled in his profile to say “It’s true, I invented Facebook,” this is a fake account. The one with no picture and less followers? That’s the real Zuck. He follows two people, Katy Perry and Bret Taylor. One of those is a famous pop singer, the other is Facebook’s CTO. I’ll let you sort that out.

Who cares? Well, it’s sort of interesting that anyone can create a fake account of someone else on Ping. Sure, you need an iTunes account, but there are undoubtedly many people who have no interest in using Ping and are happy to create fake accounts aplenty. As another example, here’s The Beatles. No, it’s not the group (iTunes doesn’t play nicely with them, remember?) — it’s someone who made their name “The” and “Beatles” and put an album cover picture in there.

These fake account could potentially lead to users who believe them getting tricked into making purchases that they think their idols recommend. Zuckerberg didn’t actually recommend Those Darlins, for example — Fake Zuckerberg did.

Seems like there’s an identification system that could potentially help with this. Oh yeah, Facebook Connect.

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Authors: MG Siegler

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