Monday, 07 March 2011 02:33
Apple Boasts 1.1 Million MacBook Air Sales In Fourth Quarter of 2010
The MacBook Air was and still is a huge hit for Apple – with an estimated 1.1 million 11-inch and 13-inch models sold during the fourth quarter of last year. The MacBook Air launch has been the most successful Mac launch for Apple to date. It is quite an achievement considering just how successful the entire MacBook line has been for Apple over the years. When talking about sales, Apple rarely breaks the information down with figures by model type. The company prefers to keep their competitors in the dark. During the fourth quarter of last year, Apple made $3.7 billion on notebooks alone with 2.9 million units sold, according to the annual shareholders conference call. However, sources inside Asia are indicating that Apple did in fact sell over 1.1 million MacBook Airs during that same quarter. Sales for the current quarter are indicating that the MacBook Air is still selling well, however, sales have dipped since they went on sale last October. As of right now, Apple has sold fewer than 700,000 units this year. Although the MacBook Air line is priced higher than its competitors, people obviously don’t mind paying a premium price to own an Apple product. The latest MacBook Air models, while extremely light, aren’t equipped with Intel’s latest processors. The MacBook Air compensates for this by including a solid-state drive as standard equipment. This improves speed considerably for all but the most processor intensive tasks. With the latest MacBook Pros featuring Intel’s faster Sandy Bridge processors, can the MacBook Air still compete using processors that are slightly out of date? If the sales figures are any indication, then the current MacBook Air line has a bright future ahead of it. After all, Apple has finally released an 11-inch netbook, although we are pretty sure the company would never call it that. What do you think? As usual, stay tuned for more tech news and info by following us on Twitter and/or subscribing to our RSS feed. [Source: AppleInsider] Authors:
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