Ce qu’il y a de bien avec les techniques d’optimisation de référencement dans les moteurs de recherche (SEO), c’est que l’on en apprend tous les jours, que l’on soit un cador de la discipline ou un simple amateur curieux. Ce qu’il y a de moins bien c’est que l’on apprend parfois à ses dépens.

Ainsi ai-je découvert via un article sur The Next Web qu’un truc qui parait aussi déconnecté du web qu’une newsletter peut avoir un impact négatif sur le classement de votre site dans les moteurs de recherche. C’est Jake Ludington qui révèle et explique en détail la chose dans Lockergnome.

A cloud. Photo Karen Ka Ying Wong / Flickr

Apple has confirmed maybe the worst kept secret in Silicon Valley: it’s been working on a cloud service, and will announce it at the June 6 Worldwide Developers Conference.

So now we know annual developer’s conference will unveil “iCloud®, Apple’s upcoming cloud services offering,” but we don’t know yet what it is, or what exactly will reside at the domain name it may have bought for $4.5 million in April.

What would happen if your future arrived too early? If you got the keys to your first car when you were eight? Landed your first big management job at 15?

I’ve been asking those questions while playing with the Cr-48 laptop, the first implementation of Google’s cloud-based Chrome operating system. After a few months with it, I feel like it’s important, but I also think it’s from a future we’re simply not ready for.

I wasn’t long in the backseat of Google’s self-driving Toyota Prius, cruising smoothly down California Highway 85, before a sober, gray-flannel question pierced my giddy techno-utopian buzz: Is this legal?

On principle, it would seem downright churlish to penalize Google’s upstanding Prius — which kept letter-perfect lane position, following distance and speed-limit compliance — while all around us human drivers committed a panoply of illegal acts: talking on their phones, speeding, changing lanes without signaling, tailgating, you name it.

But what does the law say about autonomous vehicles?