For the past year, Death Star PR has used Twitter to put a positive spin on the Galactic Empire’s most hideous war crimes. Now the people behind the totally-not-official public relations wing of Star Wars‘ evil empire want to turn those fanboy in-jokes into a series of web videos that tell the story of the hardest-working publicists in the galaxy.
The folks behind Death Star PR and its related blog have launched an IndieGoGo campaign to fund the proposed video series.
“The Star Wars universe is so deeply ingrained in pop culture and so rich in characterization, themes and content that it really lends itself to humorous interpretation,” Robbie Boland, the creator of Death Star PR, said in an e-mail to Wired.com. “Plus it’s only fair and balanced that somebody finally get around to helping the ‘bad guys’ tell their side of the story.”
Taking inspiration from the famed @BPGlobalPR, Boland, a freelance writer and high-school English and history teacher from Sydney, Australia, came up with the idea for Death Star PR as part of a contest held by geek blog Topless Robot for tweets from the Star Wars universe. He won the competition and launched the Twitter account and blog shortly thereafter. He now has more than 135,000 followers.
The Death Star PR team is hoping to raise $30,000 to put toward four episodes they hope to release in November. Rewards for contributions to the campaign include signed DVDs of the episodes and signed scripts for the series as well as a chance to be a corporate sponsor of the show.
There are other perks as well.
“If this campaign is successful, we promise to never, ever blow up your planet,” the IndieGoGo page states. “OK, we can’t promise that but, to be fair, you keep giving us plenty of reasons, like people who get Twilight tattoos, or wear Ed Hardy T-shirts.”
But is Boland worried about Star Wars creator George Lucas taking issue with the new enterprise? Well, actually, yeah.
“Receiving a complaint from Lucasfilm is a concern, but hopefully if Mr. Lucas takes any notice of the web series whatsoever, he’ll see that it’s being made for Star Wars fans, by huge Star Wars fans,” Boland said. “Of course, if Lucasfilm decided to officially license the idea and turn it into a TV show, or a six-episode film saga, I certainly wouldn’t complain (please employ me, Mr. Lucas!).”
The Death Star PR fundraising campaign ends Sept. 30.
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