and taking on about 100 of FAN’s technology employees (after the other half of FAN’s employees, the sales team, lost their jobs last week). FAN’s third-party ad network is not part of the deal.

News Corp now owns a minority stake in the Rubicon Project as a result of this transfer of assets. At the same time, the Rubicon project raised another $18 million from investors including News Corporation, Clearstone Venture Partners, IDG Ventures Asia, Mayfield Fund, and NBC Universal’s Peacock Equity Fund.

The company expects revenues to hit $100 million in 2010, and says it hit profitability for the first time in the month of October. [Release]

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Authors: Erick Schonfeld

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