Amazon presents products via a grid-like interface, but will include pop-outs of specific products with high-resolution images, user reviews, descriptions and videos related to that product (which includes 30 second samples for the music items).

For Amazon Prime members, the app will indicate which products qualify for Amazon Prime and include Amazon 1-Click checkout. You can also share products from the app via e-mail, Facebook, or Twitter, save an item for later by adding it to your Wish List, and more.

Essentially the app is a suped up version of Amazon.com that is designed specifically for the iPad. It almost feels like a catalog, because of the layout and images. As the holiday season draws near, Amazon is undoubtedly ramping up its online shopping offerings, and capitalizing on the continued growth in the the consumer use of the iPad.

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Authors: Leena Rao

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