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Following the indications that the new Apple TV is running iOS under the hood, several observers started to speculate that the device could be modified to run custom apps. Steve Jobs is already out ahead of that and in an interview with Bloomberg, Jobs said that Apple would create an App Store for the Apple TV “when the time is right.” The possibilities of TV-watching apps haven’t really been explored yet. The Hollywood Reporterreviewed an app by Disney and Nielsen that would add interactive content to a “fictional documentary” coming out on ABC this fall called My Generation. The app syncs with the show by listening for audio queues through the iPad’s microphone so it knows what the user is watching.

Steve Jobs spoke to Bloomberg Businessweek about his ambitions regarding Apple TV, which he still claims is “just a hobby.” but the writer Peter Burrows concluded that “Apple wants to become king of the living room.” Jobs talked about “an App Store for the TV that could do for television sets what all those apps have done for the iPhone,” and even left open the possibility that the apps might not be only for the Apple TV. Burrows even mentioned the iPad as “the TV of tomorrow,” to which Jobs replied “Thats how I do most of my TV watching today.”

There isn’t much info on how much space there is on the device but it is intended for streaming video, not storing it locally. Given the relatively low cost of flash emmory, it is possible that there will be a decent amount of space, and Job’s announcement would seem to seal that deal. A user of the MacRumors forums figured out a way to stream apps to an Airport Express using AirPlay with 4.2, opening up even more interesting possibilities for apps that would be streamed in the same way as content.

Authors: _GadgetNews

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