First, take a gander at what El Gruber has to say about Ping. He notes: “One way or another, though, if Ping proves popular, it shouldn’t remain focused solely on music.” He comes at the Ping question from a usability standpoint – shouldn’t there be a separate Ping app? Something completely disconnected from iTunes? In this way, Apple can add books, movies, apps, and the like to Ping and separate it from the lump of code called iTunes.
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Authors: John Biggs