News Technologique-Tech News

Lundi, 09 Mai 2011 06:23

Google's Sophie Choice

The Google ad called “Dear Sophie” ran on Saturday Night Live just like all the other ads from all the other companies. It has been lauded, accurately, as a sweet story, and indeed it is a nice ad. It’s making news because Google has only rarely ventured into big marketing campaigns on television.

For the company that vowed not to be conventional, the concession of using of actors in ‘Dear Sophie’ is one more step down the slippery slope of just that.

In 1999, as I discussed in In the Plex, Google hired a prospective marketing VP who suggested a big television campaign. Larry and Sergey...

Published in News Technologique-Tech News

Lundi, 09 Mai 2011 06:02

Best Graphics Cards For The Money: May 2011

This month we discuss AMD's Radeon HD 6570 and 6670, dish the truth on the company's Radeon HD 6750 and 6770, and point out an impressive online deal that might save you a significant amount of cash if you're buying a graphics card in the near future!

Detailed graphics card specifications and reviews are great—that is, if you have the time to do t...

Published in News Technologique-Tech News

Dimanche, 08 Mai 2011 15:34

Bullish Banks Will Make It Hard For UK Startups To Lure Tech Talent

I was heartened to hear about the launch of the Silicon Milkroundabout initiative by London’s tech startup community that seeks to stem the flow of the best computer science talent to the City.

Set up by 30 of London’s technology startups, the Milkroundabout aims to draw undecided graduates away from being small cogs in enormous financial machines.

The draws of working for a startup versus the City are obvious. For a start it’s likely that you’ll get to work on a consumer product that could be used by millions (and if you are lucky hundreds of millions) of people. The sof...

Published in News Technologique-Tech News