Google Analytics. Screengrab: Wired

Six years after launching Google Analytics as a free service for the web at-large, Google has introduced a for-pay incarnation of the traffic tracking machine designed specifically for the enterprise.

The move is yet another example of Google re-sculpting a free web service into a product that enterprises are actually willing to pay for.

“This is the obvious next step for Analytics,” said Joe Stanhope, an analyst with research outfit Forrester. “Google is increasingly serious about the enterprise, with services like Google Apps and even mobile devices. It want...