Olivia's Workshop is part of the new Lego Friends line, which is designed to appeal to girls.

After concentrating on the boys market for the last five or six years, our favorite manufacturer of plastic building blocks is trying to capture the other 50 percent of the kids market with Lego Friends, a new line aimed at girls aged 5 and above.

Lego has spent the last four years researching, designing and testing the new characters and sets in hopes of avoiding the errors of previous attempts to appeal to girls. It looks like the company might have actually done it this time.

A new Ladyfig.

Leading...