Have you ever walked into your neighborhood Sephora only to feel utterly inundated by a sea of colorful beauty products? There are literally thousands of slots filled with bronzers, eye palettes, brushes, moisturizers, foundations, creams, creating a dizzying kaleidoscope of shades and scents.

As someone who doesn’t pour over fashion magazines for the latest product and make-up tips, it’s simply overwhelming.

I’ve always wondered why we couldn’t