The “Virus” song app will be distributed within Björk's Biophilia album app.

You might think of Björk as a quirky, charismatic singer known for her otherworldly pipes, innovative songwriting, or perhaps the notorious swan dress she wore at the Academy Awards 10 years ago. But the singer has another, less noticeable side: the ability to assemble a top-notch team to accomplish her latest vision in the studio, onstage and now in the iTunes app store.

Consumers were willing to wait hours to be among the first to grab an iPad 2 the day of its release. Photo: Jim Merithew/Wired.com

It’s a testament to your brand name and image when a plurality of consumers are willing to buy your product without even trying it… or even seeing it with their own eyes.

A recent survey of close to 3,000 people found that 35 percent were willing to purchase Apple’s next-gen iPhone when it hits the market.

Altogether, 2,852 consumers responded in the Experian PriceGrabber survey. Of respondents, 7 percent said they’d nab the iPhone 5 within its first week on the m...