Psst. Wanna know a secret? Most of the blurrycam pics and backroom shots are really planned leaks. They’re not taken by some reader loyal to specific blog that’s willing to risk his job just to pass on something cool. No, most are taken by some random PR flack whose manager then decides what outlet gets the pics and when. Think of it as corporate “astroturfing.” Everyone does it.

Most of these leaks are even planned as part of a given product’s marketing strategy nowadays as