Twitter is feeling the need. The need to monetize. As such, today the service is going to begin testing in-stream ads through popular third-party client HootSuite, AdAge first reported and Twitter has since confirmed.

So what does this mean? Unlike Twitter’s previous

The past few days haven’t been too great for anyone who decided to launch an iPhone app right before Halloween. Why? Because no matter how many thousands of downloads their fresh-faced app might have received, it wasn’t going anywhere near the oh-so-coveted US Top 10 list.

For reasons unclear right now, the rankings system for the US App Store has been locked in stone for the past four days.