Silicon Valley startup Better Place has opened its first dealership and announced prices for its battery swap and leasing program. Although the pricing structure applies only to Denmark, it offers the Danes a pretty good deal compared to internal combustion.

Customers can place orders for the Renault Fluence Z.E. along with a battery-swap subscription service at the world’s first fully operational Better Place visitor and sales center in Copenhagen.

It’s an appropriate place for a launch, as Denmark produces 20 percent of its energy from wind turbines and has some of the highest fuel prices in t...